What Every Small Business Needs to Know About Social Media This Year
- darren9583
- Apr 7
- 2 min read
You’ve probably heard it loads of times:“You need to be on social media.”
But let’s be honest—when you’re running a business, it’s often the first thing that gets pushed to the bottom of the list.In 2025, though, ignoring it could be costing you more than you realise.
Here’s why savvy business owners—even small, local ones—are making social media a key part of their growth strategy (and how you can do the same without the stress).
1. People check your socials before they pick up the phone
Think about your own habits. When someone recommends a business, what’s the first thing you do?You search for them—often on Instagram or Facebook—to see if they’re genuine, active, and trustworthy.
No posts in months?Poor quality content?Nothing at all?
That silence can create doubt. And doubt leads to missed opportunities.
2. You can build trust—before they ever meet you
Social media gives potential customers a feel for:
What your business stands for
The kind of service they can expect
Who you are as a business owner
What other people are saying about you
In a competitive market, that trust is what helps someone choose you over someone else.
3. You don’t need to go viral—you just need to be visible
Let’s be clear:You don’t need millions of views. You just need to show up consistently for the people who actually need your product or service.
One well-placed post can lead to:
A new client
A glowing referral
A long-term customer
Forget the hype. Social media is about showing up—clearly, regularly, and authentically.
4. What works in 2025? Human-first content
Here’s what people are engaging with right now:
The face behind the business
Customer stories and real-life wins
Quick, helpful tips or honest insights
A touch of humour or personality
It’s not about being perfect. It’s about being real. That’s what makes people connect—and eventually buy.
5. If you’re not doing it, your competitors already are
While you’re unsure what to post or when, others are:
Building relationships
Staying front-of-mind
Growing quietly and consistently
You don’t need to copy anyone. But in 2025, not showing up online is a choice most businesses simply can’t afford.
The Takeaway
Social media isn’t about trends or filters.It’s about being where your customers are—and letting them see the value you offer, in a way that feels natural and genuine.
If you’re not sure where to start, that’s okay.
The most important thing?
Start somewhere.
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